Pac-12, Twitter form NIL partnership for players tweeting highlights

Football players and men’s and women’s basketball players at Pac-12 institutions soon will have the option to be paid per tweet.The Pac-12 announced a name, image and likeness (NIL) rights partnership with Twitter and other companies that will allow athletes in those sports to monetize videos of their highlights on social media.Sports tech startup Tempus Ex Machina will give participating athletes access to a customized video after each game, showing their highlights from different camera angles. When players tweet their personal clips, Twitter will add pre-roll advertising and the athlete will receive some of the ad money.Twitter did not disclose how the revenue would be split between the athletes and the companies.

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